Content Strategist
Marketing Specialist with international experience seeks Product Marketing, Account or Messaging Manager position. Background in strategy setting for direct mail, email and digital marketing campaigns. Especially skilled at synthesizing, interpreting and presenting information in a clear, concise and compelling fashion.
- Marketing Expertise: Four years experience researching, targeting and evaluating effectiveness of direct mail and online marketing campaigns.
- International Experience: Adaptability and cultural fluency acquired via extensive cross-cultural teamwork and employment, studies and travels in 21 countries.
Core Competencies
- Content Strategy
- Online Marketing
- Social Media
- Project Management
- Copywriting
- Web Design
- Relationship Building
- Quantitative Analysis
THE PROFOUND GROUP |
Austin, TX, 2009-Present |
MBA Marketing Intern
Advance rebranding objectives by creating a more sophisticated and effective web presence.
- Assess competitive forces and customer psychographics to determine appropriate positioning and message.
- Consult CEO on search engine optimization, site usability and goal tracking via Google Analytics.
Boston, MA / Austin, TX, 2008-Present |
Founder, Content Strategy Consultant
Distill benefit-driven, primary selling messages based upon analysis of client markets, offerings, competition and customers and apply insights to web and email marketing campaigns.
- Leverage strength of client relationships and research insights to produce or source creative copywriting, photography and design for websites that achieve bounce rates as low as 1.87%.
- Creative content selected for publication in February 2010 issue of National Geographic.
EXPLORITAS (formerly Elderhostel) |
Boston, MA, 2006-2008 |
Marketing Writer
Selected as head of writing team to identify and implement content changes for redesigned publications. Combined creativity and marketing strategy to help sell the company’s services.
- Wrote and positioned a direct mail piece for 60,000 people that resulted in a 600% ROI.
- Proposed and executed cross-departmental web project that increased enrollments and supplied 1,000+ photos to our designers at minimal cost.
SOUTH SHORE HABITAT FOR HUMANITY |
Braintree, MA, 2005-2006 |
Resource Development (AmeriCorps VISTA)
Initiated and nurtured donor relationships; planned and tracked direct mail fundraising campaigns.
- Researched, wrote and edited grant applications resulting in $100,000 for simple, decent housing.
- Developed, launched and analyzed direct mail campaigns that raised over $72,000.
- Conceived, designed, wrote and targeted corporate sponsorship package that raised more than $85,000.
VAASA POLYTECHNIC |
Vaasa, Finland, 2004 |
Business Teacher Trainee (AIESEC)
Developed unique curricula that investigated the interplay of regional histories, politics and economies and their influence on international business today.
- Instructed more than 80 students in emerging markets, international political economy and practical English.
- Advised and edited publications for “Business In Open Source” project resulting in a €1.7 million grant.
Education
BOSTON UNIVERSITY September 2009
International Master of Business Administration (MBA)
Focus on strategy and sustainability. Modules in China, U.S. and Brazil. Relevant coursework and projects:
- China - Asia Pacific Business: Developed operational, marketing and financial plans for Shanghai start-up.
- Brazil - Global Sustainability: Explored how technology and business can address sustainability challenges.
UNIVERSITY OF KANSAS May 2005
Bachelor of Science, Bachelor of Arts (BS, BA)
Majors: Business Administration, Italian Literature and International Studies
Special Skills
Adobe CS4 Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Flash, ActionScript 3.0, HTML, CSS, Joomla!, Wordpress, Microsoft Project, Excel, PowerPoint, Word, Mac OS X and Windows Vista
Interests & Affiliations
ProductCamp Planning Committee, Toastmasters, Net Impact, AIESEC, Neuromarketing / Behavioral Economics